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As market conditions drive companies to become more customer-centric, many organizations are turning to packaged Customer Data Integration (CDI) solutions to help enable their transformation. With WebSphere Customer Center, IBM markets the industry’s most robust and mature Customer Data Integration solution. It’s unique set of more than 480 pre-built ‘business services’ enables organizations of all sizes to build a solid foundation of ‘actionable’ customer data for consumption by front and back-office systems in real-time or in batch. This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration. |
