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Predictive analytics is the implementation of statistical modeling to generate ranked lists based upon customer propensities to exhibit certain behaviors. According to IDC, the use of predictive analytics yields a median Return on Investment (ROI) of 145%—nearly double that of conventional analysis. Predictive analytics can help companies gain an in-depth understanding of customer needs, acquire the knowledge and insight to build stronger relationships with customers, and increase marketing ROI. Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure. Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts. |
