This free podcast is an ideal introduction to marketing automation. Listen at your desk or on the road and discover answers to these questions:
* What business challenges and problems cause B2B companies to look at marketing automation systems? * What are some of the near-term and longer-term ROI benefits to expect? * What key features and capabilities should you look for in a B2B marketing automation system? * What other factors should you consider?
Find out what marketing automation can do for you—and how to choose a system that fits your needs. Listen to this free 15-minute podcast now.
