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For businesses around the world, email has become the primary means of communication with people inside and outside of the organization. Business transactions kick off in the form of an email, most customers use e-mail to negotiate contracts and agreements and exchange invoices and payment information. Email is also heavily used by marketing departments to issue mailshots to customers announcing new offers and special deals and so on. Yet businesses fail to realize that each email communication sent or received is probably the only record they have of important transactions with a customer or between members of staff. Many organizations underestimate the value of knowledge that is stored in corporate email. According to Osterman research, email contains nearly 75% of the information that individuals use on a daily basis, therefore, the amount of corporate knowledge stored in email is enough to justify its safekeeping over long periods of time. Businesses, however, are still finding it hard to accept that they need an email archiving solution. Many simply rely on traditional backups to solve the problem – a strategy that only provides a temporary solution. |
