| INFORMATION |
| Published : |
Oct 17, 2006 |
| Length : |
33 |
| Type : |
White Paper |
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| Overview : |
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Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation. |
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