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Customer Relationship Management

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.

Results 1 - 25 of 93 matches Sort Results By : Published Date | Title | Company name
5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing
By : Campaigner Published Date: Jan 24, 2008
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 

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Campaigner
Advanced Global Name Recognition Technology
By : IBM Published Date: Jun 01, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
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IBM
An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products and Brands
By : Cymfony Published Date: May 15, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.

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Cymfony
• Madness? Mergers, Acquisitions, and Divestitures
By : SAP Published Date: Oct 13, 2008
Human beings take risks. In business, one of the riskiest moves company stakeholders can take is to acquire and merge with another company or to divest part of what they have. Despite the best initial intentions between the merging companies, many mergers, acquisitions, and divestitures produce results far below expectations. For some companies, the experience can be more than maddening – it can be deadly, ending with the demise of the business.
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SAP
Benchmark Portal All-in-One Report
By : Interactive Intelligence Published Date: Nov 29, 2006
Contact center managers, CTOs and IT professionals surveyed by BenchmarkPortal Inc. say they prefer a single, all-in-one source for all technology needs-and that they want their chosen single-source vendor to provide best-in-class functionality.
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Interactive Intelligence
Benefits of On-Demand CRM over Traditional Installed-On-Premise CRM Software Solutions
By : Salesboom Published Date: Jun 09, 2006
The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB.
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Salesboom
Best Practices for Mid-Market CRM
By : Soffront Published Date: Nov 02, 2005
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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Soffront
Best Practices in Siebel CRM Performance Management
By : Knoa Published Date: Jun 25, 2007
What is often overlooked is that application performance is just one of three key drivers of return on investment (ROI) from your Siebel application. An efficient infrastructure is critical. It's important to optimize the Siebel application for your own unique business environment, user needs and usage patterns. But, it's all for naught if you do not build and sustain adoption and efficient and effective use of the Siebel application by your end users.
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Knoa
Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle
By : Connectus Published Date: Dec 20, 2005
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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Connectus
Bringing Humanity Back to the Web
By : Live Person Published Date: Nov 14, 2006
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Live Person
Bringing Your Business Systems Up To Date
By : Microsoft Published Date: Aug 19, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, the most common issue was the need for modern systems. The pain points most often cited were manual processes that cause mistakes and inefficiencies, integration problems with other systems (both internal and external), lack of operational insight, and legacy software support and customization issues. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to modernize your business processes and drive business success.
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Microsoft
Building the Customer-Centric Enterprise
By : SAP Published Date: Jan 01, 2008
Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco.
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SAP
Call Center Buyer's Guide: Learn Which Solution is Right For Your Business
By : InsideCRM.com Published Date: Jan 08, 2008
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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InsideCRM.com
Case Studies for Aggressive Online Behavior Aimed at Large Corporations
By : Cymfony Published Date: May 15, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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Cymfony
Choosing the Best CRM for Your Organization
By : Oracle Corp. Published Date: Sep 30, 2008
This white paper describes and analyzes the four most popular deployment scenarios, then offers a guide to choosing a hybrid approach that best matches the needs of the business while delivering superior performance, application integration and functionality.
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Oracle Corp.
Citrix GoToAssist 8.0 Security White Paper
By : Citrix Online Published Date: Oct 31, 2007
GoToAssist is a hosted service that provides a way to deliver remote support to Windows-based computers. GoToAssist allows a user to request support from a support representative and then allows that representative to view and optionally control the end user's PC remotely. This guide is for Citrix® GoToAssist® customers and other stakeholders that need to understand how GoToAssist impacts information security risk and compliance in their environment.
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Citrix Online
Co-Marketing with Channel Partners
By : SAP Published Date: Jan 08, 2008
Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application. Brand owners improve monitoring and can better measure their ROI, while partners can speed up the entire exercise.
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SAP
Contact Center Software: Compare 6 Leading Solutions
By : InsideCRM.com Published Date: Jan 23, 2008
Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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InsideCRM.com
Cost Justification: Profitable Customer Loyalty
By : Business Assyst Published Date: Mar 03, 2007

Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.


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Business Assyst
Creating Business Value with Communication-Enabled CRM Processes
By : SAP Published Date: Jan 14, 2008
Read about how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions inherent in marketing, sales, and service processes.
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SAP
Creating Competitive Advantage in Demanding Retail Environments
By : CommercialWare Published Date: Jan 09, 2007
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
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CommercialWare
CRM Software: Reasons to Optimize
By : Vendor Guru Published Date: Sep 28, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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Vendor Guru
CRM Solutions: What A Small Business Should Look For
By : Vendor Guru Published Date: Jan 04, 2007
In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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Vendor Guru
CRM Without Compromise
By : SAP Published Date: Apr 02, 2007
CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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SAP
CRM Your Salespeople Will Love
By : Oracle Corp. Published Date: Sep 30, 2008
This white paper provides a brief overview of documented CRM successes to indicate why it’s so important, discusses CRM adoption problems in general, then presents a detailed description of the features that directly benefit individual members of the sales force. It also offers some tips to help foster high adoption rates.
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Oracle Corp.
 
Results 1 - 25 of 93 matches Sort Results By : Published Date | Title | Company name
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